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Welcome to the Maxwell International Client Zone.

Our goal is to transform your business.
We are passionate about helping companies to achieve their vision and goals in order to build cutting edge competence

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This page provides internal tools and support for employees of Maxwell International.

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Sales Skills

Become A More Effective Sales Person

Selling is of crucial importance to the survival – or not – of businesses, so whether you are in sales, supporting sales (which can apply to just about everyone in a business), a buyer or running a business or a major department, you need to need to know the basics of selling.
Selling is a critical skill in a whole range of business scenarios. Organisations rely on people being able to sell. If you do not have sufficient people in any business who can sell, the business will quite simply not survive.
You need to know the basics of selling if you are

  • Either new to sales or experienced in selling and want to benchmark yourself against current ‘best practice’
  • Thinking of moving into sales
  • A sales manager
  • Supporting the sales process (perhaps in a technical role)
  • Influencing internally in a big corporate or SME
  • A buyer in any organisation
  • Running or want to run your own business
  • At the top of the tree and want to know what your salespeople should be doing.



You may also be selling to different types of customer in different markets and in different ways…

Maxwell´s sales training course will help to increase sales, gain loyal customers, overcome objections, and grow a business with professionalism and enthusiasm.

Sales Skills Key learning Points & Outcomes


  • Understand the roles of a salesperson; learn the difference between an average sales person and a superstar sales person
  • Build your Personal Brand and use it as a powerful selling tool
  • identify, prioritize and carry out the right sales activities each day
  • Develop sales mindset and attitudes that drive commitment to sales target
  • Really understand prospect needs by conducting a needs analysis
  • Master active listening techniques and questioning skills for customer discovery, solutions fit, and stronger relationship
  • Learn to manage the sales process by understanding where the sale is & how to keep the momentum moving forward
  • Create new sales routines and then convert these into a success habit set
  • Articulate compelling product value proposition to buyers’ unique needs
  • Learn how to handle objections professionally & effectively
  • Master highly effective closing techniques
  • Learn to manage your sales database effectively
  • Learn to follow-up to develop long-term relationships & future business

Maxwell´s sales training programs are based on the activities and disciplines that have been proven to consistently deliver results. Since sales people are more focused and engaged when they are working from a plan, we work with participants to custom-tailor a sales blueprint that works with their unique personality, style and comfort level.

Contact us now and talk to one of our advisers to ask any question you may have about our training.


Get Tailored Training

We can adapt our training to meet your team’s needs. Just tell us what you’re looking for. We’ll gear our existing workshops to address your industry, your timetable, or your company’s challenges. Or, we can turn your content into a custom workshop based on our methodology. Our experts are also available to come and speak at your location. They’ll inspire your team while offering real stories and best practices.

Further information

If you’re ready to hand over the number troubles in your business, we’re ready to help.

please contact us.

Let’s Stay in Contact

Maxwell International s.r.o.
Jablonského 640/2
170 00 Praha 7 – Holešovice
Česká Republika

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