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Welcome to the Maxwell International Client Zone.

Our goal is to transform your business.
We are passionate about helping companies to achieve their vision and goals in order to build cutting edge competence

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This page provides internal tools and support for employees of Maxwell International.

Your username and password is required
to access these resources.

The Business Model Canvas

Innovation tool to approach opportunity


Are you interested in starting your own business?

Are you an entrepreneur who wants to accelerate profitable growth by improving your business model?

The Business Model Canvas gives people a common language through which they can evaluate traditional processes and bring innovation into their business models and is used for developing new or redesigning existing business models to create competitive advantage.
The Business Model Canvas categorizes the processes and internal activities of a business into 9 separate categories, each representing a building block in the creation of the product or service. These categories represent the four major aspects of a business; customers, offer, infrastructure, as well as financial viability.

The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation. It delivers three things:

  • Focus
  • Flexibility
  • Transparency

Learning Objectives


  • Understand the key concepts and principles of business model thinking
  • Understanding of business type and how to evaluate Key Activities, Resources, and Partnerships in this context
  • Apply the Business Model Canvas to develop a new business model or redesign an existing one for competitive advantage


Contact Us to Discuss Your Training Needs

If you would like more information about our Business Model Canvas Training or would like to discuss how this course can be tailored to your needs, please contact us by calling or email us.

Let’s Stay in Contact

Maxwell International s.r.o.
Jablonského 640/2
170 00 Praha 7 – Holešovice
Česká Republika

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