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  • Market Entry

Market Entry

We build effective market entry strategies

International expansion is one of the most important strategic decisions in the lifetime of a company. Entering a new market is a complicated process and requires a clear understanding of local culture, behavior, language, and foreign business regulations and practices. Knowledge of these factors can significantly reduce the risk of failure and help your business take full advantage of growth opportunities.

Maxwell International market entry services team provide market related strategic advisory support, in particular market entry, research and advice to support your strategy development. Our Market Entry team can also provide advisory services to companies entering the Latin American market for the first time.

We offer hands-on market entry and business development services to help you gain and sustain a competitive position in your target market. Our market entry services include:
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Costa Rica Market Entry

Costa Rica is considered as the most stable country in Central America over the past years. Costa Rica is also a global leader for its environmental policies and accomplishments, which have helped the country build its Green Trademark.

Foreign investors remain attracted by the country’s political stability and relatively high education levels, as well as the incentives offered in the free-trade zones; Costa Rica has attracted one of the highest levels of foreign direct investment per capita in Latin America.

Costa Rica has experienced steady economic expansion over the past 25 years. During the global crisis, real GDP growth slowed to 2.7 percent in 2008 and contracted to 1 percent in 2009. The economy rebounded following the crisis, achieving an average real growth rate of 4.9 percent between 2010 and 2012. Growth decelerated to 4.7, 4.3 and 3.9 percent in 2015, 2016 and 2017, respectively. This year, a slight drop to 3.6 percent is expected.

The World Bank and the Government of Costa Rica developed the Country Partnership Framework (CPF) for 2016-2020 to strengthen the World Bank-Costa Rica relationship. This CPF reflects analytical underpinnings from the Systematic Country Diagnostic, and is the fourth prepared for Costa Rica.

The preceding CPFs established a framework for a closer partnership between the World Bank Group (WBG) and Costa Rica based on mutual learning and knowledge sharing.

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  • IN-DEPTH MARKET RESEARCH AND ANALYSIS
  • SELECTING THE MOST APPROPRIATE LOCATION FOR YOUR INTERNATIONAL EXPANSION PROJECT.
  • DEVELOP AND EXECUTE A MARKET ENTRY STRATEGY THAT WORKS BEST FOR YOUR BUSINESS
  • SETTING UP INTERNATIONAL BUSINESS FROM THE GROUND UP (GREEN FIELD) – ESTABLISHING A LEGAL ENTITY, SETTING UP A LOCAL OFFICE, AND ASSISTANCE HIRING LOCAL STAFF
  • ESTABLISHING PARTNERSHIP, JOINT VENTURES WITH FOREIGN FIRMS
  • PURCHASING AN EXISTING COMPANY THAT ALREADY FULFILS YOUR NEEDS (ACQUISITIONS)
  • BUSINESS DEVELOPMENT
  • MARKETING & PROMOTION – PROVIDING ONGOING MARKETING COMMUNICATIONS AND PUBLIC RELATIONS SUPPORT

The current CPF features a highly selective program that is organized around the following two strategic pillars:

  • Reducing constraints to productive inclusion;
  • Bolstering fiscal, social and environmental sustainability.

Our Maxwell International experts come from various backgrounds including accounting, finance and law. We provide international standard services to potential market participants.

Maxwell International acts as a bridge between participants and Costa Rica’s authorities and trading partners, providing intelligence, advice and support regarding Costa Rican regulatory, financial and commercial issues.

Maxwell International has the know-how, experiences, resources and expertise to provide dedicated professional support to entities exploring, entering or altering their presence in the Costa Rican market.

With the right planning, investments, expectations and advisor, a new market can be the key to continued success for your business!

Interested in market entry advisory?

Do you want to know what we can do for you? Please contact our strategy consultant today.

 

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